User Acquisition Manager
The User Acquisition Manager will play a meaningful role in crafting marketing strategies and driving user acquisition for mobile games. This is an outstanding opportunity to work in a dynamic environment where contributions will have a direct impact on success. The role is for a proven marketing professional with a passion for gaming and a desire to compete at the highest level.
The successful candidate will design, build, lead, and optimise user acquisition campaigns for mobile games. They will manage media buying channels and conduct detailed performance analyses. Collaboration with cross-functional teams is essential for flawless execution of marketing initiatives. Staying informed on industry changes and conducting competitive research will be key. Developing and analysing critical metrics to measure success is also a core responsibility. Providing creative copy suggestions and innovative advert ideas will help improve campaign performance. Accurate account housekeeping and ongoing performance monitoring are required. Expertise in measurement tools such as SKAN and Payback will be used to improve campaign efficiency.
- Design, build, lead, and optimise user acquisition (UA) campaigns for our mobile games.
- Manage media buying channels, including Meta, TikTok, Snapchat, Google and DSPs, Brand, and re-targeting channels.
- Conduct detailed performance analyses and run A/B tests on creative and targeting strategies.
- Collaborate with cross-functional teams within the organisation to ensure flawless execution of marketing initiatives.
- Stay informed on industry changes and conduct competitive research to find opportunities and challenges.
- Develop and analyse critical metrics to measure the success of marketing efforts.
- Provide creative copy suggestions and innovative advert ideas to improve campaign performance.
- Ensure accurate account housekeeping and ongoing performance monitoring.
- Use your expertise in measurement tools such as SKAN and Payback to improve campaign efficiency.
- 2+ years of experience in mobile user acquisition (required).
- Strong preference for gaming industry experience (preferred).
- Outstanding Excel skills, including proficiency with Pivot Tables, VLOOKUP, and calculated formulas (required).
- Experience working with measurement partners and tools (required).
- Highly analytical and self-motivated, with a data-driven approach and creative thinking (required).
- Excellent time management skills and the ability to work autonomously (required).
- Strong written and spoken English communication skills (required).
- A collaborative great teammate who excels in a dynamic and fast-paced environment (required).
Aristocrat Leisure Limited is an Australian gaming and technology company and one of the world's largest providers of gambling products. Listed on the Australian Securities Exchange and headquartered in Sydney, it designs and manufactures electronic gaming machines and casino-management systems, and runs sizeable online real-money gaming (Aristocrat Interactive) and mobile games (Pixel United) businesses. Founded in 1953, the group employs more than 7,000 people across over 20 locations worldwide. It is the largest gaming-machine manufacturer in Australia and among the biggest slot-machine makers globally.