Affiliate Network Lead - US
Better Collective is expanding its Affiliate Networks team and is seeking a highly motivated and data-driven Affiliate Network Lead to spearhead the company’s overall growth strategy. The role involves identifying new opportunities, cultivating relationships with key stakeholders, and achieving group KPIs.
The Affiliate Network Lead will be responsible for managing and expanding affiliate networks, providing leadership to the team, and ensuring that marketing activities are both effective and compliant with industry regulations. This position requires a professional who is comfortable working in a fast-paced, international environment and is focused on driving performance and revenue.
- Lead the affiliate networks team.
- Provide regular reporting and analysis to ensure stakeholders are kept up to date with performance.
- Manage and expand affiliate networks by identifying, recruiting, and onboarding new potential partners that align with the brand and target audience.
- Maintain strong relationships with existing networks.
- Regularly communicate with networks to provide updates on new funnels, markets, and marketing campaigns.
- Work closely with the CRM team to ensure user journeys are optimised, maximising revenue per lead.
- Provide effective leadership and guidance to the team, fostering a culture of excellence and collaboration.
- Take responsibility for the team’s performance and career development.
- Scale current operations in established markets.
- Identify new GEOs to expand current operations and establish a presence there.
- Collaborate with the marketing teams to develop and execute effective marketing campaigns that align with overall marketing and business goals.
- Provide guidance and creative direction to networks to ensure the promotion of products and services is accurate, compelling, and compliant with industry regulations.
- Stay up-to-date with industry regulations, guidelines, and best practices to ensure all marketing activities are compliant.
- Implement processes and checks to monitor and address any potential violations or issues related to affiliate activities.
- Minimum 3 years previous experience (required).
- Experience in the iGaming and/or Affiliate sector (required).
- Comprehensive understanding of digital marketing funnels and commercial (required).
- Highly numerate, analytical and target driven with the proven ability to deliver ROI (required).
- Strong attention to detail (required).
- Profit focused and KPI driven (required).
- Process-oriented mindset (required).
- Flexible working hours which supports a healthy work-life balance.
- Private health and dental insurance.
- Group income protection.
- Life assurance.
- A dynamic office right in the heart of Soho.
- Hybrid working model (2 days at the office, 3 days remote).
- 30 days annual leave (excluding bank holidays).
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.
