Junior Paid Social Specialist
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise across 22 countries – and with over 2,800 bright minds, we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience. We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As our Junior Paid Social Specialist, you’ll play a key part to support the execution, testing, and reporting of paid social campaigns across multiple platforms. This role is ideal for someone early in their media buying career who has exposure to iGaming, Nutra, Dating, or Gaming verticals and is eager to develop performance marketing expertise. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
- Assist with campaign setup and execution across paid social platforms, including Meta (Facebook & Instagram), TikTok, and other relevant channels
- Support ad creative testing, audience testing, and budget pacing following predefined strategies
- Monitor campaign performance and flag trends, issues, or opportunities
- Compile and maintain campaign reports, dashboards, and performance summaries
- Perform basic optimisations (e.g., pausing underperforming ads, adjusting budgets, refreshing creatives) under guidance
- Ensure accurate tracking and tagging are in place (pixels, events, UTMs)
- Collaborate with creative, tracking, and analytics teams to support campaign success
- Stay up to date with platform updates, ad formats, and paid social best practices
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high‑quality work (required)
- Adaptability – you stay sharp, productive and positive in fast‑moving environments (required)
- Experience in paid social media buying or digital performance marketing (required)
- Exposure to performance-driven verticals such as iGaming, Nutra, Dating, or Gaming (required)
- Familiarity with Meta Ads Manager and TikTok Ads Manager (required)
- Basic understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR) (required)
- Strong analytical mindset with attention to detail (required)
- Comfortable working with data, spreadsheets, and reporting tools (required)
- Good organisational skills and ability to manage multiple tasks (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (preferred)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (preferred)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (preferred)
- Experience in developing and executing customer retention strategies (preferred)
- Experience working in fast-paced, performance-focused environments (preferred)
- Basic knowledge of tracking tools (e.g., Meta Pixel, TikTok Pixel, GTM) (preferred)
- Exposure to international campaigns and multiple geographies (preferred)
- Interest in growth marketing and paid user acquisition (preferred)
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.