Head of Commercials
SoftConstruct is looking for an experienced Head of Commercials to lead commercial execution across all regions and ensure a consistent, high-quality partner experience throughout the customer lifecycle. The role oversees Sales, Partner Success, Onboarding, and Growth Management across regional teams and headquarters.
Working closely with Regional Heads, the successful candidate will be accountable for commercial performance, partner growth and retention, and the consistent execution of global commercial standards.
- Own commercial execution across Sales, Partner Success, Onboarding, and Growth Management in all regions.
- Build a consistent end-to-end partner journey, from initial sale and onboarding through ongoing business development and relationship management.
- Build and lead a high-performing commercial organisation with clear performance expectations, management routines, and a culture of continuous improvement.
- Ensure effective collaboration across commercial, partner-facing, operational, and technical teams, with clear ownership throughout the partner lifecycle.
- Partner with Regional Heads to drive sales performance, partner growth, retention, and overall commercial effectiveness.
- Establish global commercial policies, standards, and ways of working, and ensure their consistent regional application.
- Develop processes and guidelines that enable seamless collaboration between Partner Success and Growth Management.
- Masters/Bachelors degree in Business Administration, Management or any related field (required).
- At least five years of experience in B2B sales, commercial leadership, account management, customer success, or a comparable function, including people-leadership experience (required).
- Experience leading commercial teams across multiple markets, regions, or business units (required).
- Strong understanding of enterprise B2B sales, account growth, customer retention, and relationship management (required).
- Proven ability to establish global commercial standards while working effectively with regional leadership teams (required).
- Demonstrated success in building collaboration across commercial, operational, partner-facing, and technical teams (required).
- Strong leadership, analytical, and stakeholder-management skills, with the ability to translate commercial priorities into consistent execution (required).
- Fluent English, with strong written and verbal communication skills (required).
- Experience in technology, SaaS, platform businesses, fintech, or iGaming (nice-to-have).
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.