Content Trading Executive
As a Digital Content & Trading Executive, you will be tasked with optimising the Spanish sportsbook and marketing offerings to provide a relevant, localised customer experience across the William Hill and 888 online sites. You will be involved in executing sportsbook, optimising the sites to keep customers as engaged as possible, creating interesting and relevant trading offers and maintaining the #MiApuesta product. Although not constantly, you will need to be available to work shift patterns that include weekends/evenings.
- Supporting the core business objectives by maximising customer traffic through williamhill.es and 888.es.
- Providing localised, dynamic content on the Spanish-language sportsbooks and their various sub-domains. Including trading content on Sports products.
- Ensuring all content on the Spanish sportsbook sites is in line with the overall business strategy and tone of voice.
- Optimising the key customer journeys and pages to ensure that the clients encounter as little friction as possible.
- Utilising content management systems to ensure all areas of the sportsbook products are consistent, accurate and of the highest quality.
- Monitoring and checking the websites, ensuring all content and data are correctly displayed and up to date at all times.
- Evaluating closely departmental key performance indicators in order to make significant decisions to drive customer retention.
- Building and maintaining good relationships with important stakeholders such as Marketing, Design, Gaming, Product, Compliance, Business Performance, Trading & Tech, CRM, Gaming Operations and the VIP teams. Including those sitting within the Spanish team but also those within the central functions.
- Support the Site Manager and Operations team in identifying localised market opportunities and work with Trading to drive the creation and pricing of relevant special markets.
- Using data to ensure that the most relevant events and attractive markets for Spanish customers are promoted and prioritised on the sportsbook, within Spanish regulations.
- Questioning and modifying established processes and service procedures through the results of site analytics.
- Supporting the Development team with testing to ensure that the Spanish versions of all new products and features have been correctly localised – provide advice on linguistic detail.
- Constantly monitoring the latest sports betting trends, benchmarking site layout, content positioning and promotional activity.
- Responding to #MiApuesta requests, managing the replies effectively and quickly whilst engaging customers through social media.
- Help grow the #MiApuesta product – with a keen eye on the social conversations, alerting management and the team to potential issues or opportunities.
- Ensuring all new staff members receive the appropriate training and coaching.
- Writing original sports-related copy to support copywriting & the campaigns teams.
- Assisting SEO & other William Hill or 888 International teams with ad-hoc requests and helping cover for the Social Media team during key periods.
- Being flexible to work shift patterns that include weekends/evenings.
- A well-developed knowledge and experience of the betting and gaming industry (required).
- Spanish-language expert (Must be a mother tongue) (required).
- Experienced in working with online content or other operational teams, including customer services (required).
- English language competence (Business level or fluent) (required).
- An understanding of web analytics (required).
- Strong passion for sports (required).
- Sharp understanding of the language of both sports and casino products (required).
- Brilliant attention to detail coupled with strong planning skills (required).
- Good communication and interpersonal skills (required).
- Competitive salary
- Hybrid working: Employees can work from home up to 80% of the time with 20% of office time built in to ensure face-to-face collaborative team time.
- Holiday entitlement
- eLearning
- Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
- Health & wellbeing: Tools and services to help support well-being, including support with mental health and financial education. Access to gym discounts.
- Healthcare: Comprehensive healthcare benefits
888 is one of the world's leading online betting and gaming brands, operated by the London-listed group Evoke plc (formerly 888 Holdings). Founded in 1997, the business runs the 888casino, 888poker and 888sport brands and, after acquiring William Hill's international operations in 2022, became part of one of the largest online gambling groups in the world. It is headquartered in Gibraltar, with major operational hubs in Leeds, London, Malta, Bucharest, Sofia and Tel Aviv. The company develops much of its own gaming technology and operates across regulated markets in the UK, Europe, the Americas and Africa.