Content Manager - DACH
Better Collective is looking for a Content Manager to join the team and help drive the coordination, production, and optimisation of content for German-speaking markets. In this role, the successful candidate will work closely with a dedicated local team, as well as global SEO, product, and compliance specialists.
The role contributes to building products and experiences at the intersection of sports, media, betting, and technology. The Content Manager will be responsible for ensuring high-quality output and maintaining a strong user experience across the company's digital platforms.
- Coordinate the production of high-quality betting and iGaming content in German.
- Perform keyword studies, develop targeted content strategies, and ensure all assets are optimised according to the best SEO practices.
- Track content performance, check for factual accuracy, and continuously optimise pieces based on business priorities, data, and market trends.
- Keep an overview of legal and competitive changes in the German-speaking markets while working closely with the team to provide the best user experience.
- Coordination, management, and briefing of freelance staff.
- Experience in a content management, planning, or writing role, ideally in the betting or iGaming sectors (required).
- Native German speaker with strong English skills for international communication (required).
- A passion for Content Marketing, a strong attention to detail, and a process-oriented mindset (required).
- Advanced AI skills (nice-to-have).
- Hands-on experience working with WordPress (nice-to-have).
- Interest, experience, and curiosity about other content marketing channels beyond websites and search (nice-to-have).
- Part-time setup (25 hours per week).
- Hybrid working model (2 days per week in the office).
- Flexible working hours.
- Extra paid time off, on top of statutory requirements.
- The maximum tax-free amount of meal allowance.
- Generous yearly home office allowance.
- Performance Bonus.
- Salary: Minimum €3,155 gross/month full-time base (statutory minimum, with potential for higher pay based on qualifications and experience).
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.
