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Posted 2026-09-04

Senior AI Engineer

Description

Better Collective is seeking a hands-on AI Engineer to build, test, and improve AI-driven solutions for its publishing business. This is a practical, technical role focused on turning ideas into working software and moving AI solutions toward production.

The ideal candidate is technically strong, curious, and independent. They will be comfortable working with emerging AI technologies, including LLMs, APIs, and agentic workflows, and will be expected to use modern agentic coding tools as part of their daily development workflow.

Responsibilities
  • Build, run, and evaluate proof-of-concept and MVP initiatives, especially within automated content creation and AI-assisted publishing workflows.
  • Develop practical AI solutions using LLMs, APIs, orchestration frameworks, retrieval systems, automation pipelines, and agentic workflows.
  • Experiment quickly with new tools, frameworks, models, and technical approaches.
  • Translate business needs into working technical solutions with a focus on reliability, speed, and measurable value.
  • Take ownership of assigned technical tasks and move work forward without constant supervision.
  • Identify opportunities, blockers, and next steps proactively.
  • Report progress clearly to the Tech Lead / AI Tech Manager and stay aligned with agreed priorities, processes, and reporting lines.
  • Work closely with QA, product, editorial, and production teams to validate model outputs and improve reliability.
  • Support the handover of validated PoCs and MVPs into production-ready solutions.
  • Stay current with emerging AI frameworks, LLM capabilities, coding agents, evaluation methods, and AI engineering best practices.
Requirements
  • Strong hands-on experience with AI/ML tools, LLMs, API integrations, and AI application development (required).
  • Experience with frameworks such as LangChain, LangGraph, LlamaIndex, or similar tools (required).
  • Solid programming skills, preferably in Python and/or TypeScript (required).
  • Practical understanding of prompt engineering, retrieval-augmented generation, agents, workflow automation, model evaluation, and output validation (required).
  • Experience using agentic coding tools such as Codex, Cursor, Claude Code, GitHub Copilot, or similar tools to build real software (required).
  • Ability to move quickly from idea to prototype while maintaining sound engineering judgment (required).
  • Strong analytical skills and the ability to test model outputs, interpret feedback, and improve system design (required).
  • Comfort with ambiguity, fast iteration, and unfamiliar technical problems (required).
  • Ability to work independently while keeping managers informed and following agreed direction (required).
  • Clear communication skills for cross-functional collaboration (required).
  • Candidates must document something they have personally built where the final project or pipeline uses AI. As part of the final application process, candidates must present a small project, prototype, workflow, pipeline, or technical solution they have built. The final result must actively use AI, such as an LLM, AI API, agentic workflow, retrieval system, automation pipeline, model-based classification, content generation flow, or similar AI-driven component. The documentation should clearly show: What problem they were trying to solve. How AI is used in the final project or pipeline. Which AI tools, frameworks, APIs, models, or coding agents they used. How they approached the build. What worked, what failed, and what they changed along the way. The final result and how it could create practical value. Projects built only with no-code or low-code tools will not meet this requirement unless there is also clear technical implementation, coding, API integration, or system design involved. This requirement is intended to demonstrate hands-on ability, technical curiosity, independent execution, and comfort with using AI in real project work. (required)
About Better Collective

Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.

Read more about Better Collective →

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