CRM Gamification Manager
Own and manage the gamification roadmap across casino and sportsbook products. Design and launch quests, challenges, tournaments, races, leaderboards, achievement systems, and loyalty mechanics. Create segmentation strategies to deliver personalised gamification experiences. Define rewards, progression systems, and bonus structures aligned with business objectives. Analyse performance of gamification features and continuously optimise based on data. Work closely with CRM, Product, VIP, BI, and Operations teams to ensure successful execution. Develop A/B testing plans for rewards, mechanics, and player journeys.
- Own and manage the gamification roadmap across casino and sportsbook products.
- Design and launch quests, challenges, tournaments, races, leaderboards, achievement systems, and loyalty mechanics.
- Create segmentation strategies to deliver personalised gamification experiences.
- Define rewards, progression systems, and bonus structures aligned with business objectives.
- Analyse performance of gamification features and continuously optimise based on data.
- Work closely with CRM, Product, VIP, BI, and Operations teams to ensure successful execution.
- Develop A/B testing plans for rewards, mechanics, and player journeys.
- 2+ years of experience in CRM, Gamification, Retention, Product Marketing, or a similar role within iGaming (required).
- Strong understanding of player lifecycle, retention mechanics, and bonus systems (required).
- Experience working with segmentation and player data (required).
- Experience designing promotions, missions, tournaments, or loyalty programs (required).
- Comfortable working with BI tools, spreadsheets, and reporting (required).
- An analytical mindset with the ability to translate data into actionable insights (required).
- Creative, out-of-the-box thinking (required).
- Strong communication and execution skills (required).
- High ownership, you take responsibility for outcomes, not just tasks (required).
- Health & Wellness Focus.
- Global Medical Coverage.
- Growth Opportunities.
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.).
- Performance-Driven Rewards.
- Dynamic Work Environment.
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.
