CRM Specialist
The client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Their strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of different Latin American players. They develop and launch their own Casino Games, as well as operate their own CRM, CS and Back-office platforms.
This role is perfect for those who aim to plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook. Responsibilities include managing the promo calendar, driving player activation, retention, and reactivation, and building customer segments based on behavioural and transactional data. The role also involves running A/B tests, tracking CRM performance and key metrics, and working with CRM automation tools. Collaboration with Product teams on new GEO launches and product updates is expected, along with suggesting improvements for CRM systems and processes. The individual will take ownership of CRM processes and help them scale.
- Plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook.
- Manage the promo calendar, including bonuses, free bets, tournaments, and gamification.
- Drive player activation, retention, and reactivation.
- Build customer segments based on behavioural and transactional data.
- Run A/B tests to improve engagement, conversion, and retention.
- Track CRM performance and key metrics such as GGR, retention, and ARPU.
- Work with CRM automation tools such as Optimove, Smartico, Customer.io, or similar.
- Collaborate with Product teams on new GEO launches and product updates.
- Suggest improvements for CRM systems and processes.
- Take ownership of CRM processes and help them scale.
- 2+ years of experience as a CRM Manager in iGaming. (required)
- Experience launching CRM campaigns across onboarding, retention, and reactivation. (required)
- Good understanding of CRM and business metrics such as NGR, Active Days, Churn Rate, and ARPU. (required)
- Experience with CRM platforms and analytics tools such as Tableau or similar. (required)
- Knowledge of behavioural, value-based, and lifecycle segmentation. (required)
- Experience working with Product, Marketing, and Analytics teams. (required)
- Upper-Intermediate English for communication in an English-speaking team. (required)
- Strong ownership and responsibility. (required)
- Ability to work independently. (required)
- Attention to detail. (required)
- Analytical thinking. (required)
- Proactive approach to tasks. (required)
- Health & Wellness Focus.
- Global Medical Coverage.
- Growth Opportunities.
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.).
- Performance-Driven Rewards.
- Dynamic Work Environment.
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.